Visit Spearfish Hires Mistie Caldwell as Executive Director

SPEARFISH, SD -- December 22, 2008 -- Visit Spearfish, the destination marketing organization for the city of Spearfish, today announced the hiring of Mistie Caldwell as the Executive Director of the newly created organization.

Ms. Caldwell, a Spearfish native and graduate of Augustana College in Sioux Falls, will be responsible for the strategic direction and implementation of the mission to stimulate economic growth in the Spearfish community through the unified promotion of the city as a convention site, group events location and vacation destination. Her duties will include overseeing all advertising and promotional spending for the Visit Spearfish organization, representing Visit Spearfish at various trade shows and conventions regionally and nationally, developing a volunteer base to support increased visitor events in the community, and creating a communications network with the hospitality industry within Spearfish and the Black Hills area.

“We are fortunate to have hired an executive of Mistie Caldwell’s caliber to represent the Spearfish community,” said Myles Kennedy, President of the Visit Spearfish Board of Directors. “The entire board is excited to have her take responsibility for this organization and start to make a difference in the marketing of our city as a quality vacation experience. Mistie is an individual with drive, creativity, and integrity. We are all looking forward to working with her.”

Ms. Caldwell most recently has been the Director of Public Relations and Staff Development at the Northern Hills Training Center. She is a current board member of the Spearfish School District Board of Education and the Spearfish Foundation for Public Education.